Printed information provides a clear message, but it may be difficult to reach the right target group and it is rather expensive.
Informing the citizens on what is happening in the municipality or in the area in question is a very important task. One must use several different channels, since citizens pick up information in many different ways. In spite of homepages and other channels on the Internet having assumed a large amount of the information flow, printed information is preferable in many cases. When printed matter is produced, it is important to use words everyone understands and avoid technical terminology. Be careful to describe the target group, so the information reaches the intended recipients. Can we write to the young and old in the same way? The information in printed matter should also be presented on the homepage. There are also opportunities for having in-depth information, discussion fora, etc. If you want to make a broad invitation to various activities, printed information is efficacious. The invitation may include an entry stub, reply form, etc. if desired. A method frequently used by organisations is performing dialogues in the neighbourhood, and where they meet people in the street. In that situation it could be worthwhile to have something for those who want additional information. A leaflet or brochure that explains or provides facts has a value in being easy to put in your bag or pocket for later reading when you are on the bus, etc. Does the information you consider printing have a short or long lifespan? If the lifespan is short, consider other information channels. The chain from idea to finished product is rather long, but of course it varies with the requirements put on the end product. Count backwards from an imagined delivery date and it will become clear how much time the process will take via your suppliers.
Informing the citizens on what is happening in the municipality or in the area in question is a very important task. One must use several different channels, since citizens pick up information in many different ways. In spite of homepages and other channels on the Internet having assumed a large amount of the information flow, printed information is preferable in many cases. When printed matter is produced, it is important to use words everyone understands and avoid technical terminology. Be careful to describe the target group, so the information reaches the intended recipients. Can we write to the young and old in the same way? The information in printed matter should also be presented on the homepage. There are also opportunities for having in-depth information, discussion fora, etc. If you want to make a broad invitation to various activities, printed information is efficacious. The invitation may include an entry stub, reply form, etc. if desired. A method frequently used by organisations is performing dialogues in the neighbourhood, and where they meet people in the street. In that situation it could be worthwhile to have something for those who want additional information. A leaflet or brochure that explains or provides facts has a value in being easy to put in your bag or pocket for later reading when you are on the bus, etc. Does the information you consider printing have a short or long lifespan? If the lifespan is short, consider other information channels. The chain from idea to finished product is rather long, but of course it varies with the requirements put on the end product. Count backwards from an imagined delivery date and it will become clear how much time the process will take via your suppliers.
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