Using ambassadors and mentors as resources in local projects, it will be easier to reach special focus groups.
They could be groups that are difficult for the professionals to reach, like children, youth and immigrant groups. Personal contacts are important in local development projects. Mentors as well as ambassadors use their networks to reach certain groups. The ambassador should be communicative and reach the groups that are desirable to involve. The mentor role is more about supporting groups that have difficulties in voicing their opinions, e.g. youth. The mentor becomes a contact person and a support to them.
They could be groups that are difficult for the professionals to reach, like children, youth and immigrant groups. Personal contacts are important in local development projects. Mentors as well as ambassadors use their networks to reach certain groups. The ambassador should be communicative and reach the groups that are desirable to involve. The mentor role is more about supporting groups that have difficulties in voicing their opinions, e.g. youth. The mentor becomes a contact person and a support to them.
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